Brand & logos

In 2015, fifteen years after launching, we rebranded to reflect the growth of services we offer, and the broad community groups we interact with.

We know that many of you—both members, and other users of metadata in the wider scholarly research community—like to reference us in your communications, promoting how you are contributing to scholarly infrastructure. To support you with this we have created a set of Member Type ‘badges’ for you to display on your websites. If you currently use the Crossref logo on your website to display that you are a member of Crossref, you can now replace it with your Member Type badge.

If you need to use our logo please first read the brand guidelines below, which we’ve put together to make it easier for you—thank you for following them.

Brand guide


Feel free to download these brand guidelines as a pdf, last updated March 2016.

Logo use

For consistency we ask you to reference (not download) our logos, using the html snippets below. Please copy them exactly so that even if we update the logos again, you’ll automatically get the correct file.

We recommend .svg versions online at 200px wide for the sharpest display. Contact our outreach team if you’d like a version for printing or have any questions.

Referencing our logos

Crossref logos Image link
Crossref logo <img src="https://0-assets-crossref-org.wam.leeds.ac.uk/logo/crossref-logo-200.svg" width="200" height="130" alt="Crossref logo"/>
Crossref logo <img src="https://0-assets-crossref-org.wam.leeds.ac.uk/logo/crossref-logo-landscape-200.svg" width="200" height="68" alt="Crossref logo">
Crossref Content Registration logo <img src="https://0-assets-crossref-org.wam.leeds.ac.uk/logo/crossref-content-registration-logo-200.svg" width="200" height="110" alt="Crossref Content Registration logo">
Crossref Cited-by logo <img src="https://0-assets-crossref-org.wam.leeds.ac.uk/logo/crossref-cited-by-logo-200.svg" width="200" height="82" alt="Crossref Cited-by logo">
Crossref Metadata APIs logo <img src="https://0-assets-crossref-org.wam.leeds.ac.uk/logo/crossref-metadata-apis-200.svg" width="200" height="83" alt="Crossref Metadata APIs logo">
Crossref Metadata Search logo <img src="https://0-assets-crossref-org.wam.leeds.ac.uk/logo/crossref-metadata-search-logo-200.svg" width="200" height="106" alt="Crossref Metadata Search logo">
Crossref Similarity Check logo <img src="https://0-assets-crossref-org.wam.leeds.ac.uk/logo/crossref-similarity-check-logo-200.svg" width="200" height="98" alt="Crossref Similarity Check logo">
Crossref Funder Registry logo <img src="https://0-assets-crossref-org.wam.leeds.ac.uk/logo/crossref-funder-registry-logo-200.svg" width="200" height="112" alt="Crossref Funder Registry logo">
Crossref Event Data logo <img src="https://0-assets-crossref-org.wam.leeds.ac.uk/logo/crossref-event-data-logo-200.svg" width="200" height="83" alt="Crossref Event Data logo">

Last Updated: 2018 July 7 by Rosa Clark